/* global window */ // ========================================================= // v4 · Curation model — bridges Findings → Insights. // A "section" is a CSM-built group of findings that, once // synthesized (interpretive headline + actionable reco) and // published, becomes one insight in the client-facing view. // // Sections are seeded from the brand's four research objectives // (the backbone / story arc). The CSM drags findings into them, // synthesizes, edits, and publishes. // ========================================================= (function () { // The 20 segment / retailer / age cuts that all hold the same // consideration pattern — surfaced as ONE collapsed "consistent // across segments" block rather than 20 separate finding cards. var CONSISTENT_GROUP = { label: "Consistent across segments", sub: "20 segment, retailer & age cuts hold the same consideration pattern (ES 0.06–0.11) — appeal isn't concentrated in one audience.", ids: [ "sentiment_score|...|ALOHAS::lens.seg.consumer", "sentiment_score|...|Anthropologie::lens.seg.consumer", "sentiment_score|...|Autry::lens.seg.consumer", "sentiment_score|...|Gola::lens.seg.consumer", "sentiment_score|...|Salomon::lens.seg.consumer", "sentiment_score|...|Vans::lens.seg.consumer", "sentiment_score|...|18-24::lens.hierarchy.franchise", "sentiment_score|...|Amazon::lens.hierarchy.franchise", "sentiment_score|...|Anthropologie::lens.hierarchy.franchise", "sentiment_score|...|Gola::lens.hierarchy.franchise", "sentiment_score|...|Puma::lens.hierarchy.franchise", "sentiment_score|...|Specialty::lens.hierarchy.franchise", "sentiment_score|...|Veja::lens.seg.consumer", "sentiment_score|...|>=55::lens.gap.channel", "sentiment_score|...|ALOHAS::lens.gap.channel", "sentiment_score|...|Anthropologie::lens.gap.channel", "sentiment_score|...|Autry::lens.gap.channel", "sentiment_score|...|Salomon::lens.gap.channel", "sentiment_score|...|Vans::lens.gap.channel", "sentiment_score|...|Veja::lens.gap.channel", ], }; // Authored "AI" synthesis per objective. Headlines are interpretive // (they read the data, they don't describe it); recommendations are // actionable. Custom sections (no objId) fall back to a generic synth. var SYNTH = { 1: { title: "Awareness, not appeal, is Gola's ceiling — the same consideration holds across every segment we cut.", action: "Put Spring '28 media weight behind awareness in the premium / aspirational aisles. The appeal and its cross-segment consistency are already there — don't re-engineer the line to chase reach.", }, 2: { title: "The line is already pre-edited by demand — sell a decided core to an omni-channel, mix-price shopper.", action: "Anchor every account's sell-in with the proven core and merchandise for both-channel, mix-price behavior. Reserve the open slots for account flavor, not new bets.", }, 3: { title: "Materialization is the design lever — the same last wins or loses on its upper, not its shape.", action: "Brief Spring '28 development on fabric and surface treatment of the franchises you already have, and cut the mesh and heavy-quilt make-ups before they reach the line.", }, 4: { title: "There's one consumer, not four — every account agrees on the heroes and the floor.", action: "Lead all four accounts with the same heroes and use the department-store read as your conservative sell-in baseline; treat Gola-affinity scores as a ceiling, not a forecast.", }, }; // Generic fallback synthesis for CSM-created sections. function genericSynth(section) { var RF = window.REAL_FINDINGS; var idx = {}; if (RF && RF.CLAIMS) RF.CLAIMS.forEach(function (f) { idx[f.id] = f; }); var lead = (section.findings || []).map(function (id) { return idx[id]; }).filter(Boolean)[0]; var n = (section.findings || []).length; return { title: lead ? lead.statement.replace(/\.$/, "") + " — and the grouped evidence points the same way." : "Group findings into this section, then synthesize.", action: n > 0 ? "Decide the one action this pattern should drive for the brand, then make it specific to the team that owns it." : "", }; } function synthesize(section) { if (section && section.objId && SYNTH[section.objId]) return SYNTH[section.objId]; return genericSynth(section); } var OBJ = (window.GOLA && window.GOLA.OBJECTIVES) || []; function objShort(id) { var o = OBJ.find(function (x) { return x.id === id; }); return o ? o.short : ""; } function objText(id) { var o = OBJ.find(function (x) { return x.id === id; }); return o ? o.text : ""; } // The seeded backbone. Two sections ship "live" (already synthesized & // published) so the client Preview isn't empty; two ship as drafts so the // CSM curation loop (group → synthesize → edit → publish) is demonstrable. function seedSections() { return [ { id: "sec-o1", num: "01", objId: 1, objs: [1], short: objShort(1), objText: objText(1), accent: "var(--chart-green)", title: SYNTH[1].title, action: SYNTH[1].action, findings: ["f.69f4f3be8c1bee84ade9c9d7|overall|question::lens.seg.consumer"], findingsException: null, findingsGroup: JSON.parse(JSON.stringify(CONSISTENT_GROUP)), synthesized: true, synthesizing: false, status: "draft", source: "curated", }, { id: "sec-o2", num: "02", objId: 2, objs: [2], short: objShort(2), objText: objText(2), accent: "var(--chart-purple)", title: SYNTH[2].title, action: SYNTH[2].action, findings: [ "f.69f4f3be8c1bee84ade9c9fb|overall|69f4f3be8c1bee84ade9c9ff::lens.seg.consumer", "f.69f4f3be8c1bee84ade9ca39|overall|69f4f3be8c1bee84ade9ca3c::lens.seg.consumer", "product_treatment|accounts::lens.account.perception", ], findingsException: null, findingsGroup: null, synthesized: true, synthesizing: false, status: "live", source: "curated", }, { id: "sec-o3", num: "03", objId: 3, objs: [3], short: objShort(3), objText: objText(3), accent: "var(--chart-yellow)", title: "", action: "", findings: [ "product_treatment|hawk::lens.design.treatment", "product_treatment|sprinter::lens.design.treatment", "product_treatment|amera::lens.design.treatment", "product_treatment|trakstar::lens.design.treatment", ], findingsException: { id: "product_treatment|celestra::lens.design.treatment", note: "The one exception that qualifies the headline: here the silhouette / construction caps the franchise — no treatment rescues the quilt.", }, findingsGroup: null, synthesized: false, synthesizing: false, status: "draft", source: "curated", }, { id: "sec-o4", num: "04", objId: 4, objs: [4], short: objShort(4), objText: objText(4), accent: "var(--chart-red)", title: SYNTH[4].title, action: SYNTH[4].action, findings: [ "product_treatment|accounts::lens.account.perception", "sentiment_score|...|Gola::lens.account.perception", "sentiment_score|...|Anthropologie::lens.account.perception", "sentiment_score|...|Free People::lens.account.perception", "sentiment_score|...|Department stores::lens.account.perception", ], findingsException: null, findingsGroup: null, synthesized: true, synthesizing: false, status: "live", source: "curated", }, ]; } // Membership: which sections "contain" a finding (direct, grouped, or exception). function sectionsWith(sections, fid) { return sections.filter(function (s) { return (s.findings || []).indexOf(fid) >= 0 || (s.findingsGroup && s.findingsGroup.ids.indexOf(fid) >= 0) || (s.findingsException && s.findingsException.id === fid); }); } var ACCENTS = ["var(--chart-green)", "var(--chart-purple)", "var(--chart-yellow)", "var(--chart-red)", "var(--chart-gray)", "var(--base-blue-main)"]; window.CURATION = { CONSISTENT_GROUP: CONSISTENT_GROUP, SYNTH: SYNTH, synthesize: synthesize, seedSections: seedSections, sectionsWith: sectionsWith, ACCENTS: ACCENTS, }; })();